About us 

ASAP by ShermansTravel website is powered by Secret Escapes Ltd. 

At ASAP by ShermansTravel, we negotiate exclusive rates for handpicked luxury hotels and vacations in the USA and around the world, at up to 70% off the price you'd pay by booking anywhere else.

For access to our members-only rates, sign up with your email address. It doesn't cost a penny, and never will. In return, we'll give you access to rates for hotels and vacations you won't be able to find anywhere else – that's a guarantee.

Our ethos 

We only ever feature hotels and deals that we believe are a cut above the rest, and up to our members’ standards – four and five-star hotels and resorts only need apply.

We're as likely to find our members a boutique hotel in a world-famous wine region as we are to uncover stunning design properties, top-notch spa treatments, and hidden-gem beach escapes. All of the hotels and spas are hand-chosen, and offers curated by our international team of travel experts.

At ASAP by ShermansTravel , we look after our members and negotiate prices you won’t find anywhere else. Expect us to only work with hotels that offer us exclusive rates for our flash sales. We're also always on the look-out for additional perks that make staying at our hotels special: think complimentary room upgrades, a bottle of champagne, a massage – these are the extra touches that count.

We look forward to welcoming you! 

How we work 

At ASAP by ShermansTravel, we think booking a vacation should be an exciting, enjoyable, and stress-free experience, so we decided to create a website featuring the best hotels and getaways and curate exclusive offers exclusively for our members. Our flash sale prices are better than anywhere else online during our sale – that's our guarantee.

Every week we run short 'flash sales' lasting around ten days each; the time left is indicated on each individual sale. There may be as many as 140 sales going on at any one time, but we'll email you to let you know what's coming up during the week.

While all of our prices are better than anywhere else online during a flash sale, the availability of our lowest advertised rates may be limited. Our offers are often available to book days, weeks, or months in advance.
By hand-picking hotels and holidays for members, Secret Escapes acts as an agent for the suppliers, tour operators and hotels featured on the site.